Push review data to your CRM, Slack, or any system with a URL. HMAC-signed payloads with automatic retries.
You already use a CRM, ticketing system, or automation platform. You need review data flowing into it — not another tab to check.
Get pinged when ratings change. Route review metadata to the right CRM contact or account automatically.
Review data is siloed in ReviewPanel. Your CRM doesn't know when ratings change. Your Slack doesn't get pinged when new reviews arrive. Your automation workflows can't react to review events.
Without webhooks, someone has to manually check and relay information between systems — or it simply doesn't happen.
Point to any HTTPS endpoint — your own server, Zapier, Make, n8n, or a Slack incoming webhook.
Metrics only, metrics + locations, or metrics + locations + latest review. Control how much data each webhook sends.
Include a HubSpot Company ID, Salesforce Account ID, or custom key-value pairs in every payload for routing.
Webhooks only fire when something actually changes — new reviews, rating shifts, or deleted reviews detected.
Every payload is signed with your webhook secret for verification. Failed deliveries are retried automatically with exponential backoff.
| Plan | Webhooks | CRM identifiers |
|---|---|---|
| Starter (free) | — | — |
| Personal | — | — |
| Professional | ✓ | ✓ |
| Enterprise | ✓ | ✓ |
No. Webhooks fire when data changes are detected during a sync cycle. This means there's a delay between when a review is posted on Google and when your webhook fires — depending on your plan's sync frequency.
Not directly. ReviewPanel sends webhook payloads with your CRM identifiers (Company ID, Account ID, or custom pairs) attached. Your middleware or automation tool (Zapier, Make, n8n) routes them to the correct CRM record.
JSON with metrics (rating, review count, changes), optionally location details and the latest review. All payloads include a timestamp and your configured CRM identifiers.
Failed deliveries (non-2xx response or timeout) are retried up to 5 times with exponential backoff. If all retries fail, the webhook is marked as failing and you're notified in your dashboard.
Yes. You can regenerate your HMAC signing secret at any time from webhook settings. The old secret is invalidated immediately — update your verification logic before rotating.
Webhooks available on Professional and Enterprise plans. Start tracking reviews free, upgrade when you're ready to integrate.
Get Started Free