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Send business-account review metrics to an HTTPS endpoint after ReviewPanel refreshes the account. HMAC-signed payloads with automatic retries.
You already use a CRM, ticketing system, or automation platform. You need review data flowing into it — not another tab to check.
Receive refreshed account metrics and route them using optional CRM identifiers.
Review metrics are stored in ReviewPanel unless you connect an external workflow. A signed webhook gives your receiver the refreshed business-account totals after a sync.
Without webhooks, someone has to manually check and relay information between systems — or it simply doesn't happen.
Point to any HTTPS endpoint — your own server, Zapier, Make, n8n, or a Slack incoming webhook.
The current live event contains the business account ID, review count, average rating, and weighted rating.
Include a HubSpot Company ID, Salesforce Account ID, or custom key-value pairs in every payload for routing.
Live deliveries use the business_account.metrics.updated event. ReviewPanel does not currently send separate new-review, deleted-review, or sync-completed events.
Every payload is signed with your webhook secret for verification. Failed deliveries are retried automatically with exponential backoff.
| Plan | Webhooks | CRM identifiers |
|---|---|---|
| Starter (free) | — | — |
| Personal | — | — |
| Professional | ✓ | ✓ |
| Enterprise | ✓ | ✓ |
No. Webhooks are sent after ReviewPanel refreshes the connected business account. The delay from a Google review being published depends on your plan's sync frequency.
Not directly. ReviewPanel sends webhook payloads with your CRM identifiers (Company ID, Account ID, or custom pairs) attached. Your middleware or automation tool (Zapier, Make, n8n) routes them to the correct CRM record.
The current live JSON event contains the business account ID, review count, average rating, weighted rating, timestamps and identifiers, plus optional configured CRM-routing metadata.
A non-2xx response or timeout receives up to four retries after the initial attempt. Nominal delays are 30 seconds, 2 minutes, 8 minutes, and 30 minutes, with jitter.
Yes. During rotation, ReviewPanel signs with the new secret and also supplies a signature made with the previous secret. Confirming the rotation removes the previous secret.
Useful next steps
Webhooks available on Professional and Enterprise plans. Start tracking reviews free, upgrade when you're ready to integrate.