14-day free trial on all paid plans — no card needed. Start free trial

Showcase & Marketing

Competitor Review Gap

The Competitor Review Gap tool compares your Google rating and review count with nearby businesses of the same type.

What it compares

Rating and reviews

Your rating and total reviews, next to each competitor's.

Recent activity

How many of the sampled reviews were posted in the last month.

Rating distribution

The star breakdown of the sampled reviews.

How competitors are found

The tool searches within 5 km of your business for businesses with the same primary category. It shows up to 5 competitors. Review details come from the sample that Google's Places data returns, not from every review on each profile.

Preview and full report

Without an account, you see your business summary, the number of competitors found, and one observation. Create a free account to see the full comparison for each competitor and the complete list of observations.

The full comparison is locked until you sign up for a free account.

Catch-up planner

  1. 1Pick a competitor.
  2. 2Weeks to catch up: 1 to 520. The default is 12.
  3. 3Competitor reviews per week: your estimate of how many reviews the competitor gets each week. The default is 0.
  4. 4Your response rate: the share of customers you ask who leave a review. The default is 20%.

The planner shows the customer requests you need each week and the additional reviews you need. Your inputs are saved in your browser.

Limits

  • The owner response rate for competitors is not shown.
  • Review counts and ratings change as Google updates them. Results are a snapshot from the time you ran the check.
  • Review counts alone do not decide local rankings.

Related: Review Requests