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Replies & Reviews

Replying to Google Reviews

Reply to customer reviews from your dashboard. Replies post to Google. Workspaces can require approval before any reply goes live.

Posting a reply

  • Replies are limited to 4,096 characters.
  • Owners and admins can post a reply directly when the workspace does not require approval.
  • Members can write drafts. A draft waits for approval before it posts.
  • Manual replies are available on every plan.

Approval workflow

When approval is required, a draft moves through these statuses.

Awaiting approval

The draft is waiting for an approver.

Changes requested

An approver sent feedback. Edit the draft and submit it again.

Posting

The approved reply is being sent to Google.

Needs verification

ReviewPanel could not confirm the post. Check the review on Google before you send another reply, so the same reply does not post twice.

Approvers are workspace owners, admins, and client members. An owner can name one designated approver for the workspace. A person cannot approve their own draft. Rejecting a draft asks for a reason of up to 1,000 characters, which the drafter sees.

AI-generated replies

The AI generator drafts an acknowledgement for a review. Edit the text before you post it.

  • Available on Professional and higher plans.
  • Each generated draft uses 1 token. The token is charged only after the draft succeeds.
  • Each user can generate up to 20 drafts per hour.

Reply tone

Agency workspaces can choose a default tone for AI drafts: professional, friendly, or concise. Owners and admins set the tone in workspace settings.

Free reply generator

The public reply generator works without an account and uses no tokens. Each visitor can run it 5 times per day. Its input is limited to 2,000 characters. Replies from the free tool are not posted to Google.

Related: Review Images